A nationally standardized performance assessment testing protocol and web-based score analysis platform that enabled organizations, teams, coaches, parents and players to scientifically evaluate, track, analyze and compare the ongoing soccer-specific athleticism of athletes.
I created the concept and strategic plan, recruited performance experts to establish validity for the testing program and directed the technology team to build out the online platform. I established a Board of Directors with highly respected business leaders, recruited a former World Cup winning coach as the Sports Ambassador and a US National Team member as the Athlete Spokesperson. Completed class A & B rounds of funding soliciting $1.2 M in private funding.
I worked with the creative director to develop the brand and with the sales manager and performance department to solicit and implement testing events. T4 completed strategic partnerships with national soccer organizations including the National Soccer Coaches Association of America, United Soccer Leagues, Major League Soccer teams, and Women's Professional Soccer teams. The company performance assessment tested over 15,000 athletes at the professional, college and youth level.
www.t4soccer.com
Role: Founder and CEO (2009 - 2012)
